Tour De France Email Campaign

  • Role Email Marketing
  • For Backcountry.com
  • Date July 2016
  • Type Email

This was the 2016 Tour De France Email Campaign that I built and executed for Competitive Cyclist. The campaign consisted of an email for every day of the Tour De France. It required an extensive amount of collaboration with merchandising and creative teams to develop this campaign.

We had photographers on the ground at the race sending us up-to-date images, creative people updating stage maps for the email, and copywriters writing up-to-date copy giving a summary of the stage the previous day to include in that days email, as well as a preview of the stage to come.

My job was to ensure that all of these pieces were completed on time, delivered to me, and then I built the emails you see here, and delivered to our various subscribers and email lists.

P.S. If you are a cyclist, check out our sub story on the stage 13 email titled “Lessons from Ventoux”. You will get a chuckle out of it.