The Intro video was the highest engaged-with post in Alta’s history.
Engagement on Facebook
Making light of a bad situation (late season opening) with Lucy as a PR tool. Video credit to handler David Kelly
“You guys are pros at bad news”
Interest piece on Visit Salt Lake’s website. https://www.visitsaltlake.com/skicity/ski-blog/post/2017/2/Lucy-To-The-Rescue-/37/
Full spread in Australia’s “Snows Best” with photos and video on Alta’s patrol puppy. http://www.snowsbest.com/why-we-love-ski-patrol-puppies-so-much/